Impact of Cultural Values on Investment Intentions: Mediated by Phantasy and Moderated by Mindfulness, A Study of Institutional Investors of Pakistan

Authors

  • Lubna Riaz PhD Scholar, Department of Business Administration, Allama Iqbal Open University, Islamabad, Pakistan
  • Dr. Salman Ali Qureshi Department of Business Administration, Allama Iqbal Open University, Islamabad, Pakistan

Keywords:

behavioural factors, emotions, phantasy, cultural values, mindfulness, risky investment intentions

Abstract

The study challenges the conventional notion of rational financial decision-making, recognizing the pivotal role of emotions in shaping investors' intentions. Emotions influence the evaluation of risky investments, serving as efficient shortcuts in a world flooded with information. The research extends existing literature by integrating various psychological and emotional factors, including cultural values, unconscious emotion, phantasy, and mindfulness, to predict investment intentions. Through a survey of 220 mutual fund investors, the findings support the hypothesis that emotional biases impact decision-making states, emphasizing the importance of being aware of emotional states for sound investment decisions. Cultural values significantly influence risky investment intentions, while the combination of phantasy and mindfulness with psychological factors yields robust results. The study emphasizes the need to consider emotional factors for a thorough understanding of investors' decision-making behavior.

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Published

2024-03-07

How to Cite

Lubna Riaz, & Dr. Salman Ali Qureshi. (2024). Impact of Cultural Values on Investment Intentions: Mediated by Phantasy and Moderated by Mindfulness, A Study of Institutional Investors of Pakistan. Pakistan Research Journal of Social Sciences, 3(1). Retrieved from https://prjss.com/index.php/prjss/article/view/63