Socio-cultural impact of electronic media on youth of Hyderabad, Sindh, Pakistan

Abstract

The growing presence of electronic media in the daily lives of young people, particularly in urban areas like Hyderabad, has raised important questions about its complex effects on both mental health and educational achievement. This research focuses on investigating the influence of electronic media on the mental well-being and educational advancement of young people aged 15 to 30 in Hyderabad. A quantitative approach was utilized, employing a survey to gather data from 350 young individuals residing in Hyderabad. The collected data was analyzed using SPSS software, with Chi-square tests conducted to evaluate the significance of associations between media use and its impacts on mental health and education. Results indicated a significant association between frequent use of electronic media and adverse mental health symptoms, including heightened anxiety, stress, and feelings of social isolation. Conversely, a positive relationship was observed between engagement with educational media platforms and improved academic performance, highlighting that when electronic media is used purposefully, it can serve as a valuable educational resource. These findings emphasize the need to promote balanced and mindful use of electronic media among youth, alongside enhancing media literacy skills. Further investigation is warranted to assess the long-term implications of media consumption and to design interventions aimed at maximizing its benefits while minimizing its risks for young people in Hyderabad.